DelveAI

I’m always keeping an eye out for software that can come in handy for research purposes, and Delve seemed like an interesting software for us to try. After testing this out on our own website and a few clients, I quickly found that this is an extremely helpful tool for finding ideal audiences. We’ve had clients over the years where we’ve been scratching our head trying to figure out who to target as the product or service was for anyone like ecommerce, or a very niche group, or even most B2B industries.

The only thing that can slow this down is if their GA4 isn’t properly set up or doesn’t have audience tracking turned on. If it isn’t set up then you can still set it up, but will need to wait until enough data is gathered for significant insights.

What I love about this is the Live Persona dashboard allows me to focus on traffic that are converters/purchasers, multiple time converters/purchasers, Bouncers, casual browsers, and more. Having the data broken our like this allows us to quickly sort out the top qualities of our ideal audience, as well as, the to qualities of those who aren’t our ideal audiences where we could limit our advertising targeting or exclude them from ads. We can also use this on the website side to try and make changes to get more of the bouncers and casual browsers to start converting.

With so much data broken out and sorted into relevant areas makes this an even better dashboard than GA4 analytics. We can see on average when our best converters are on our site (weekdays, weekends), what time of day (morning, evening, late afternoon), what type of devices they typically have, what influences them (social media, tools, images, blogs, etc.), what pages resonated with them, Breakdowns of their device type, experience level (entry to executive), industries, company size, job functions, and so much more.

I can usually parse through GA4 data to figure out a rough idea on our ideal audience is but it can be very time consuming especially if the data in analytics is very generic like the top converting audiences are 30 minute meals, and business professionals. This gives me that extra advantage to have AI parse through analytics data as well as public information to better present the information for us to review. It’s helped us so much for struggling accounts in ads to better align our targeting, or with websites that were struggling to close the deal we can help provide even more insights for them.

I totally recommend this software for anyone in the B2B space or marketing industry.

McElligott Digital Marketing
Verified

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Description

Delve AI is a cutting-edge software powered by artificial intelligence, revolutionizing data analysis and insights generation. With Delve AI, users can efficiently process and analyze vast amounts of data, unlocking valuable insights to make informed decisions and drive business growth.

 

One of the standout features of Delve AI is its advanced data visualization capabilities. The software can transform complex data into visually appealing and easy-to-understand charts, graphs, and dashboards, empowering users to gain a comprehensive understanding of their data.

 

Delve AI also offers predictive analytics, allowing users to forecast trends, identify patterns, and make data-driven predictions about future outcomes. This feature enables businesses to anticipate market trends, customer behavior, and potential opportunities, enabling them to stay ahead of the competition.

 

Moreover, Delve AI provides natural language processing (NLP) capabilities, enabling it to interpret and analyze unstructured data, such as text and speech. This feature allows businesses to gain insights from customer feedback, reviews, and social media conversations, helping them understand customer sentiment and preferences.

 

Another significant benefit of Delve AI is its real-time data processing capabilities. The software can analyze data in real-time, providing up-to-date insights and enabling users to make timely and impactful decisions.

 

Additionally, Delve AI offers data integration with various sources, including databases, cloud platforms, and APIs. This allows users to consolidate data from different sources, ensuring a holistic view of their business and facilitating data-driven decision-making.

 

In summary, Delve AI is a powerful software that leverages artificial intelligence to provide advanced data analysis and insights. Its data visualization, predictive analytics, NLP, real-time data processing, and data integration capabilities empower users to make informed decisions and gain a competitive edge. Delve AI is an invaluable tool for businesses seeking to unlock the full potential of their data, optimize operations, and drive business growth.